Dossier draft write up of some ideas

-Had a go at some of the writing in the dossier.

-We still need to write up a lot of it and flesh out more stuff

Issue

People are unaware of the value of sleep and often prioritise other things over it.  Habits such as excessive caffeine intake affect the effectiveness of sleep.

POV Statement 

She is a student who loves coffee and energy drinks, drinking them whenever she feels like it. She has a hard time getting to sleep at night. This ultimately makes it hard for her to get up in the morning .She has classes early in the morning and needs to go to classes and lectures to keep up her academic performance. However, she usually sleeps through her alarm and has trouble concentrating in her classes.

How might we make her aware of how her habits are affecting her sleep?

Desired Action

-Set aside appropriate times for sleep

-Identify your habit and monitor and reduce the amount it is relied upon

Target Audience

Client

Big Idea (summary in one sentence)

‘Problems in Slumberland’, a cause prompts the value of sleep by helping to identify the causes of a bad night’s sleep.

Journey map

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Design Collateral (mocked up, explained, annotated)

-App?
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-Poster Series?
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How does our solution respond  to the ‘5 ways of wellbeing’ categories?

Take notice

-Identify what in your lifestyle needs to be changed to help get a better sleep.

Be active

-Apply techniques and what you’ve learnt to your everyday life in order to get a better sleep.

-Set aside appropriate times to sleep

Keep learning

-Learn about techniques to help with sleep or information about how sleep affects you.

Give?

Connect?

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Solution
What form should the solution take?
This can be as extensive or focused as is needed to successfully
activate your big idea. However, consider:
– Before
– During
– After
or
– Engage
– Inform
– Act