-Had a go at some of the writing in the dossier.
-We still need to write up a lot of it and flesh out more stuff
Issue
People
are unaware of the value of sleep and often prioritise other things over it. Habits such as excessive caffeine intake
affect the effectiveness of sleep.
POV
Statement
She is a
student who loves coffee and energy drinks, drinking them whenever she feels
like it. She has a hard time getting to sleep at night. This ultimately makes
it hard for her to get up in the morning .She has classes early in the morning
and needs to go to classes and lectures to keep up her academic performance. However,
she usually sleeps through her alarm and has trouble concentrating in her
classes.
How might we make her aware of how her habits are affecting her sleep?
Desired
Action
-Set
aside appropriate times for sleep
-Identify
your habit and monitor and reduce the amount it is relied upon
Target
Audience
Client
Big
Idea (summary in one sentence)
‘Problems
in Slumberland’, a cause prompts the value of sleep by helping to identify the
causes of a bad night’s sleep.
Journey
map
-
Design Collateral (mocked
up, explained, annotated)
-App?
-
-Poster Series?
-
How
does our solution respond to the ‘5 ways
of wellbeing’ categories?
Take
notice
-Identify
what in your lifestyle needs to be changed to help get a better sleep.
Be active
-Apply
techniques and what you’ve learnt to your everyday life in order to get a better
sleep.
-Set
aside appropriate times to sleep
Keep learning
-Learn
about techniques to help with sleep or information about how sleep affects you.
Give?
Connect?
-------
Solution
What form should the solution take?
This can be as extensive or focused as is needed to successfully
activate your big idea. However, consider:
– Before
– During
– After
or
– Engage
– Inform
– Act
